The Late Night meme that launched a phenomenon. 200+ earned media placements including The New York Times, BBC, Entrepreneur, and TIME. Celebrity endorsements. Soaring social media follower growth. $62k raised via Kickstarter.

After being hired to run their Kickstarter campaign the company experienced rapid growth through an innovative outreach strategies that included videos with the founders and behind the scenes photos that took our audience along with us on the journey of establishing the first ever plant-based butcher shop in the United States.