Combatting plastic pollution in one of the most remote regions of the world.
This documentary film follows members of the native Rapanui community on Easter Island as they battle the globalizing effects of a booming tourism industry. Mama Piru leads recycling efforts and organizes coastline cleanups to reduce trash piling up on the island, but she struggles to get her community to participate. Musicians Mahani and Enrique build a music school to reunite their divided community. They find an alternative construction material - local trash. But, their dream to provide free classes means they struggle to make ends meet. Sergio, the first Rapanui governor and archaeologist, embraces the advantages of development by building new businesses.
With the film in the latter stages of post-production, I was hired to design and run the fundraising campaign to secure finishing funds. I devised a plan to leverage the filmmakers existing personal and professional networks, as well as a far-reaching Facebook video campaign targeting individuals with concerns for the environment, the oceans, and plastic pollution.
Currently available to stream through Amazon Video.
Kickstarter Campaign
My role included:
Directing the main fundraising video
Designing the Kickstarter project page
Devising and executing our outreach strategy
Communication with project backers
In total we were success in garnering the support of 249 backers that helped us to surge past our initial to become 117% funded by the end of the campaign. The film went on to premiere on PBS, while winning several awards and being screened at festivals all over the world.
Client
The Atlas Project
Year
01/01/0001