It takes an overdose of confidence and ambition to think you can raise over $100k in 28 days with no formal fundraising or marketing experience, yet that’s exactly what I did after being hired to run the Kickstarter Campaign for Birchwood Cafe. After a single conversation with owner Tracey Singleton I had her convinced that an approach leveraging multiple video productions shared via Kickstarter, social media, and their email newsletter would be the recipe for success.

By taking an all or nothing approach to the project I was 100% committed through the entirety of planning, creation, execution, and fulfillment on this life changing endeavor. After the success of this campaign I transitioned my career to becoming a full-time freelance marketing and fundraising professional. For me, this was the proverbial leap into the unknown.