A local food non-profit working to connect residents to where food comes from and how to prepare it needed a full-time hire to manage their youth leadership rogram and turned to me to help manage their Kickstarter campaign to raise the money to create this new role.

With the support of several local chefs boasting illustrious careers, we had a solid foundation for the campaign, but the key was getting people to care and motivating them to get involved financially. This is where I leveraged my skills to devise a strategic marketing campaign that included short videos with several of the chefs involved to express in their own words the power of food and how Appetite for Change is leading the movement to empower people with this knowledge. I also worked to feature many of the current youth leaders involved to illustrate how the program was already helping to shape their understanding of the importance of quality nutrition.

In total we raised over $60k goal from 352 backers.