Bim Bam Boo was founded in 2015 to combat the little known fact that in the US we flush 27,000 trees down the toilet everyday in the form of toilet paper. To address this issue they use bamboo; the fastest growing plant on the planet that's also hypoallergenic. The company also came to learn that traditional toilet paper may be the root of UTI’s, yeast infections or generalized irritation “down there”.

I was hired on to run the Kickstarter campaign for the company, which if successful would become the first ever toilet paper funded on the website (many have tried and failed). After a series of pre-campaign experiments testing various audiences and messaging strategies we honed in on a key demographic that we targeted extensively throughout the campaign.

We primarily leveraged assets featuring the 27-year old President of the company, Zoe Levin, because she possessed a personality that resonated very well with our core audience. Raising $10,000 through $20-$25 donations was a new kind of challenge, and with a die-hard approach we we're able to surpass our goal in the required amount of time with 221 backers pledging to the campaign.