About Me
With a deep-seated passion for social entrepreneurship and a flair for digital storytelling, my career has been dedicated to amplifying narratives that foster social change. Throughout my professional work I’ve harnessed the power of audience engagement to spotlight important causes, resulting in multiple features across renowned platforms including the NY Times, BBC, NPR, The Food Network, and TIME.
Having spearheaded several successful crowdfunding campaigns, my teams have collectively raised over $330,000 on Kickstarter and Indiegogo. We've achieved not just financial goals but also built communities around each project. My mission is to continue leveraging innovative marketing techniques to connect impactful ideas with the masses.
Featured Projects
PRIME ROOTS
Traveling Content Creator
THE HERBIVOROUS BUTCHER Marketing & Sales Manager
As the only freshly sliced plant-based deli meat available inside a deli case my main task is to help educate people on our products and where to find them. I also am taking the lead in developing a Deli Revolutionaries series that is focused on telling the stories of deli owners and managers across the country who are expanding their offerings by including plant-based foods on their menu. I've traveled to NYC, San Francisco, and Portland to interview sandwich shop owners, deli m.anagers, and others to talk about how Prime Roots is helping to revolutionize the deli industry
By developing an innovative BRAND STRATEGY that emphasized sharing candid photos and videos of the founders developing new products we continually engaged our growing audience with exciting new offerings. I also worked to leverage an engaged audience through SOCIAL MEDIA ADS and EMAIL NEWSLETTERS to achieve a significant ROI when selling our "vegan starter kits" prior to opening the butcher shop. At the time I was designing and implementing all our promotional campaigns, while also building out the website and e-commerce store.
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