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Zombie Pub Crawl

14608760_1117914381596148_8364445867654389288_o.jpg

Zombie Pub Crawl

Through my work at The Social Lights I led the social media campaign in 2016 for the largest outdoor music event in Minneapolis: Zombie Pub Crawl

  • Video line-up announcement that I edited was the best performing social media post in ZPC history with nearly than 130,000 video views
     
  • 100% increase in traffic from social media to ticket website from 2015
     
  • Coordinated a Facebook Live video during the zombie makeup session for  Rae Sremmurd, the #1 Rap Duo in the country
     
  • Devised the first ever Snapchat campaign for ZPC
     
  • Artist meet-n-greets with Rae Sremmurd and Smash Mouth hosted during the event with winners selected through a Snapchat giveaway
     
  • Snapchat follower count increased by over 800%
     
  • Hosted a "take-over" of the First Avenue Snapchat account