The Herbivorous Butcher
Starting from a small stand at the Minneapolis Farmer's Market and launching to international acclaim in sixteen months I was the driving force behind all the marketing efforts and sales strategy during my time with the company.
- Increased monthly revenue ten-fold from 2015-2016
- Secured earned media placements in: NY Times, TIME, BBC, Entrepreneur, The Guardian, Huffington Post, and 100+ publications
- Paid social media ad campaign drove sales with a 5,000% ROI
- Selected to speak about our strategy on the keynote panel (moderated by Mari Smith) during the Facebook for Business event in Minneapolis
- Raised $61,806 on Kickstarter and became the most successful "vegan" campaign in the site's history at the time
- Re-built their website to significantly increase e-commerce transactions and devised the procedure to sell and ship perishable food across the country