The Herbivorous Butcher


The Herbivorous Butcher

Starting from a small stand at the Minneapolis Farmer's Market and launching to international acclaim in sixteen months I was the driving force behind all the marketing efforts and sales strategy during my time with the company.

  • Increased monthly revenue ten-fold from 2015-2016
  • Secured earned media placements in: NY Times, TIME, BBC, Entrepreneur, The Guardian, Huffington Post, and 100+ publications
  • Paid social media ad campaign drove sales with a 5,000% ROI
  • Selected to speak about our strategy on the keynote panel (moderated by Mari Smith) during the Facebook for Business event in Minneapolis
  • Raised $61,806 on Kickstarter and became the most successful "vegan" campaign in the site's history at the time
  • Re-built their website to significantly increase e-commerce transactions and devised the procedure to sell and ship perishable food across the country


Be diligent about doing your research and learning from your competitors. By evaluating their highs and lows, you’ll be in a better position to understand how you can stay ahead of the game.
— Quoted in AdWeek from Facebook for Business event