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Eating Up Easter

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Eating Up Easter

A documentary about the people of Easter Island fighting for a sustainable future in the face of development and rapidly growing tourism. Five years in the making, I was hired on to manage the Kickstarter campaign to raise finishing funds for the film:

  • Raised $35,182 from 249 backers
     
  • Selected by Kickstarter as a "Project We Love"
     
  • Included in Kickstarter's weekly email newsletter
     
  • At one stage the project was the 4th most popular Film/Video campaign on the website.


Currently in post-production, the film is slated to be completed in late 2017, with a film festival run to follow the year after.

You can learn more at: eatingupeaster.com

 

BACKSTORY

This documentary film follows members of the native Rapanui community on Easter Island as they battle the globalizing effects of a booming tourism industry. Mama Piru leads recycling efforts and organizes coastline cleanups to reduce trash piling up on the island, but she struggles to get her community to participate. Musicians Mahani and Enrique build a music school to reunite their divided community. They find an alternative construction material - local trash. But, their dream to provide free classes means they struggle to make ends meet. Sergio, the first Rapanui governor and archaeologist, embraces the advantages of development by building new businesses.

With the film in the latter stages of post-production, we devised a plan to leverage the filmmakers existing personal and professional networks, as well as a far-reaching Facebook video campaign targeting individuals with concerns for the environment, the oceans, and plastic pollution. In total we were success in garnering the support of 249 backers that helped us to surge past our initial to become 117% funded by the end of the campaign.