From the start through reward delivery, I’ll be there to guide you throughout the process of your campaign. It all starts with discussions about your project, audience potential, and identifying outreach channels. From there we outline and begin constructing the assets that make up the fundraising campaign: pitch video, project description, rewards, messaging structure and schedule. Once the campaign launches I’m there to help get messages out and to adjust strategies as needed. Post-campaign, I can help with reward delivery and to ensure all your new funders are kept happy. It’s more than just raising money, it’s just as much about building your consumer base too.
You’re up to running your own campaign and creating the video assets, great! Getting someone else to give your campaign a thorough examination before you launch can be extremely beneficial. I can provide insight on any of the items listed in the infographic above.
Statistics show that campaigns with videos have a much higher success rate than those without. The pitch video can be a fast and effective way to introduce your audience to you, your brand, and your project. In a society where attention spans are decreasing rapidly having a video is an essential tool for making a strong introduction. Plus it’s shareable!
Located in North Minneapolis, this non-profit provided an opportunity to help foster community in the city I grew up in. The motive behind the Kickstarter campaign was to raise money to develop their youth leadership program, which was designed to help connect young people to food in North Minneapolis. They accomplish this through maintaining a number of community gardens, by teaching culinary skills at Kindred Kitchen, through hosting community meals at Breaking Bread Cafe, and by catering neighborhood events.
With a coalition of top local chefs supporting the campaign, I devised a plan to include several of them in our pitch video to help bring name recognition to the project and to tap into their specific audiences, while also showcasing the passion of the youth leaders who were already involved with the group. Striking this balance was essential to the success of the campaign because it allowed us to gain the awareness of a variety of different communities who came together to support this project through a coordinated email, social media, and web campaign. I also created a series of supplementary videos to give more detail into why specific chefs were supporting the campaign, and to highlight the work the youth group was already doing on a regular basis.
In total we raised over 120% of our $50k goal through the support of 352 backers.
Launching the first vegan butcher shop in the country from a small farmer's market stand to a brick and mortar location in Northeast Minneapolis through an aggressive social media campaign by highlighting the personalities of the two owner operators.
The Epic Of Hershey is about a young boy who lives in the homeless shelters of New York City. The film stars Academy Award and Golden Globe nominated actor Eric Roberts and is directed by NYC filmmaker Douglas McGinness. I managed the campaign remotely and together we raised $36,053 for the film, and an additional $16,557 for No Kid Hungry. This fundraising total put our project in the top 1% of short film campaigns on Kickstarter.
The Birchwood Cafe in Minneapolis had been planning a big renovation for a several years but needed a financial push to get the project in full swing. Owner Tracey Singleton hired me on to be the Campaign Manager and Videographer for their ambitious Kickstarter Campaign. In total we attracted 980 backers who donated $112,126, which at the time made it one of the most successful restaurant campaigns in Kickstarter history.