With an 18 year history, the Birchwood Cafe in Minneapolis had been planning a big renovation for a several years but needed a financial push to get the project in full swing. Unable to secure traditional financing they turned to Kickstarter to raise enough to convince a lender that there was a consumer base who supported their mission.
With zero experience as a crowdfunding campaign manager, I somehow convinced owner Tracey Singleton that I was the right person to run her campaign and create many of the assets needed to reach our goal. At the time of launch we hosted a 500+ person day-long party at the cafe to give us an initial boost, with then mayor R.T. Ryback in attendance to voice his support. Through a strategy that relied heavily on producing several videos featuring prominent community members voicing their support of the cafe, we we're able to secure dozens of press mentions and attracted 980 backers who donated $112,126, which at the time made it one of the most successful restaurant campaigns in Kickstarter history.
As part of a $1 million dollar renovation of the 18 year old cafe, I was hired to run the Kickstarter campaign with the goal of raising $100,000.
- Successfully raised 112% of our intended goal through 980 backers
- Upon completion the project was the 3rd most funded restaurant campaign in Kickstarter history
- Helped to secure over a dozen earned media mentions including articles in EATER, Star Tribune, Pioneer Press, City Pages, Heavy Table, MSP Business Journal, Mpls/St Paul Magazine, and more
- Campaign received the endorsement of notable celebrity television personality and chef, Andrew Zimmermn
- Sole creator of eight videos to support the campaign, including one that featured well known Minnesota musician Jeremy Messersmith