Bim Bam Boo
Transitioning into the e-commerce marketplace, Bim Bam Boo sought to raise funds and awareness for their product in order to launch their bamboo toilet paper on the largest online marketplace, Amazon. To get there I was hired to manage their Kickstarter campaign to help raise start-up capital to make that happen.
After a four week campaign we raised $10,149 from 221 backers, and caught the attention of Buzzfeed who produced a social video for their Buy Me That channel featuring Bim Bam Boo.
Learn more at: bimbamboopaper.com
Bim Bam Boo was created in 2015 to combat the little known fact that in the US we flush 27,000 trees down the toilet everyday in the form of toilet paper. To address this issue they created a paper made from bamboo, the fastest growing plant on the planet that's also hypoallergenic. The company also came to learn that traditional toilet paper may be the root of UTI’s, yeast infections or generalized irritation “down there”.
I was hired on to run the Kickstarter campaign for the company, which if successful would become the first ever toilet paper funded on the website (many have tried and failed). After a series of pre-campaign experiments testing various audiences and messaging strategies we honed in on a key demographic that we targeted extensively throughout the campaign. We primarily leveraged assets featuring the 27-year old President of the company, Zoe Levin, because she possessed a personality that resonated very well with our core audience. Raising $10,000 through $20-$25 donations was a new kind of challenge, and with a die-hard approach we we're able to surpass our goal in the required amount of time with 221 backers pledging to the campaign.